Leveraging data in your favor

As a professional in the HVAC industry, it is important to separate yourself from the competition. Having work experience and regular customers is great for business, but gathering data to prove that you're better than other HVAC professionals is invaluable.

Whether you are a large HVAC company or a one-man operation, conducting customer surveys is an easy way to improve business. Customer surveys provide excellent feedback and statistical data to leverage new clients. Here's why you should be leveraging data in your favor.

Making the Data Profitable

Surveys can be constructed to render specific results. For example, if you want to claim, "93% of customers are satisfied with their new air conditioning units," you must ask a question on the survey pertaining to their satisfaction with a particular service or product. Do not publish false results - you will only be hurting your business, rather than helping it. Overall, surveys are reliable, provide great customer insight, and are often inexpensive.

Get to Know Your Target Market

Surveys are a great way to learn more about your customers. If you understand your target market better, you will be better prepared to serve them. The most effective surveys are relatively short (take 2 minutes tops) and ask a variety of questions regarding the overall customer experience. These results will provide a platform to strategize your sales methods and better target your market.

Incorporating Social Media

Social media is a great way to connect with your customers. If you are actively incorporating social media into your business, surveys can easily be conducted online. Attract followers to your survey by offering an incentive. In exchange for offering customers a prize, you will be receiving rewarding feedback from your engaged social media followers. It's a win-win!